Touch display: more than just fashion

The trend of touch display is constantly spreading to every day and every corner of people's lives.

Recently, the rapid development of touch display technology and industry, data from DisplaySearch shows that the compound annual growth rate of the global touch panel market in the next five years is 14%, and the portable mobile product application market is currently the focus of the development of major industries. The successful promotion of Apple's iPhone, iPad and other products in the United States has detonated the inspiration for the wide application of touch technology, which is becoming an indispensable part of people's life, learning and work, and the technology will be widely used in education, media, banks, supermarkets, hospitals, transportation, radio and television, entertainment and other fields in the future. There is no doubt that touch brings people not only the simplicity of operation, but also enriches the entertainment of products, embellishes people's living environment, and forms a huge consumer market.

However, touch panel technology and applications are becoming more and more diversified, from the development trend, the application range of touch products will be from small-size personal touch products, such as mobile phones, tablet computers, digital cameras, etc., gradually to medium and large sizes, such as industrial control computers, game games, security monitoring applications, vehicle audio-visual and other more professional application fields to expand, there are predictions that on the basis of multi-touch, large-size and thin and lightweight, the future application imagination space of touch will exceed traditional cognition, from the bedroom mural, bathroom mirror, The desktop of the dining table, to the windshield of the car, the office desktop, the wall of the conference room, etc., can be equipped with touch display technology applications, and even 3D touch spaces will appear in the future. According to the development trend of touch technology in the past two years, at present, the market prospect of touch technology applied in the TV market, including commercial display and digital home applications, has gradually become clear.

"With the continuous improvement of the yield rate of touch panel modules, the cost continues to drop to the range of popularization, coupled with the gradual formation of consumers' touch operation habits, and the continuous maturity of touch panel integration and other technologies, there is no doubt that the overall touch display industry will continue to rise." Lu Yibo, deputy secretary-general of the China Electronic Chamber of Commerce, pointed out,"Color TV as a kind of multimedia display terminal,It is very necessary to introduce touch technology in a timely manner,Not only to provide users with a more humanized interactive operation mode,For color TV enterprises,The more positive significance is to open up a new blue ocean market,Inject new momentum into the next wave of growth。 ”

With the popularization of terminal applications, the touch panel industry is about to usher in an era of sustained high prosperity and become a strategic highland for many enterprises to seize. According to the Enterprise News Agency, Huaying is moving towards product integration in the direction of complete touch solutions and touch modules, while manufacturers such as Chenhong have expanded their production capacity, and Taiwan's panel double tiger AUO and Chimei are also actively laying out the production of touch panels. As one of the main manufacturers of color TV exports in Chinese mainland, Xiamen Electronics is also actively carrying out the layout of relevant key technologies and materials, and recently announced that it plans to invest in advance to purchase part of the equity of "Huaying Optoelectronics", which is building a "one-stop touch panel", so as to enter the application field of touch technology and make a strategic layout for new profit growth points such as touch multi-function TVs in the future.

The reporter noticed that in the past two years, major LCD panel manufacturers and some color TV companies have shown strong interest in the touch display market, and the interaction between the upstream and downstream of the industrial chain will inevitably lead to a revolution in human-computer interaction. "The technical hotspot of the consumer electronics industry in the future should be human-machine interface, that is, touch technology." Xie Qinyi, vice president of DisplaySearch Greater China, unabashedly expressed his views on the future direction of technology in the consumer electronics industry.